Mapping fundraising opportunities in 54 countries

Project description

Over the past few years, there has been a trend of declining donor support throughout Europe. In this regard, the International Federation of the Red Cross and Red Crescent Societies (IFRC) sought to find new partners among the largest European corporations and international organizations operating in the region. In addition, it was important for the Federation to better understand the structure and strategies of potential partners in the region.

Main goals of the project

To fulfill the client’s wishes, the following project objectives were identified:

• Collect a database of potential partners in the region – The database had to include the largest corporations, multilateral organizations and financial institutions, embassies and government aid agencies, private foundations, and trusts, as well as their contact information.
• Understand the decision-making structure and cluster distribution strategy of potential partners in Europe – Any large organizations and companies that do business in many countries tend to group some neighboring countries into clusters and manage their activities in the cluster from only one office located in one of those countries. It was important for us to understand the geographic presence, cluster distribution, and decision-making offices location of potential partners in the region. 
• Develop recommendations for the client’s regional offices location in different clusters – We needed to determine in which countries within the client’s defined clusters potential partners were most likely to locate their decision-making offices.

Methodology used

To populate the database, we analyzed the largest potential federation partners operating in 54 European countries. Contact information and geographical presence structure of potential partners were collected from their official websites and other open sources.

To determine the cluster distribution and decision-making offices location, we analyzed employee profiles on LinkedIn.

Main results of the project

As a result of the project, we collected a database including more than 5000 legal entities of the largest corporations and more than 1500 representative offices of public organizations and embassies, operating in 54 countries of Europe. In addition, we also collected the contact information of more than 700 decision makers.

Based on the ocluster distribution and decision-making offices location analysis, we have identified the most promising countries where the client should locate its offices for more efficient fundraising.