- Back to the list
Civitta is developing a new tourism product for Latvian region of Courland2018-03-19
In the beginning of March Civitta Latvia project manager Kristaps Kovaļevskis delivered a presentation "What do Baltic tourists prefer?" in a seminar about cultural heritage potential applications in tourism. The event gathered more than 100 tourism professionals of Kurzeme planning region, which was the main organizer.
This activity was a part of an Interreg project about developing International cultural route "Balt's road". The project involves partners from Latvia and Lithuania and Civitta Latvia is currently actively involved in carrying out a feasibility study about route development opportunities specifically in Kurzeme region.
The scope of the study includes 70-100 Curonian history-related tourism objects, out of which 25-30 will be selected and recommended for inclusion in the tourist route “Balt’s way”. The selection will be based on a multi-criteria analysis and visiting the objects on site. Curonians are one of the ancient Baltic tribes who inhabited Latvian and Lithuanian western territories during the 9-13 century. Unfortunately, their nation and language has not survived till this day, but many natural and cultural heritage sites remain as an attractive tourism destination both at a national and international level.
Civitta Latvia consultants will combine the elements of intangible heritage such as history, traditions, mythology etc. with the existing objects in order to develop attractive descriptions of the route as well innovative marketing materials. The study and whole project will increase the tourist flow by 15% within the region through adventurous stories and opportunities to relive the Curonian life experience.