The background:
Õhtuleht, Estonia’s largest daily newspaper, has been a staple in the country’s media landscape since 1944. Known for its tabloid format, Õhtuleht delivers news, entertainment, and political analysis to a broad audience both in print and online. The platform reaches over 400,000 readers and up to 30,000 digital subscribers.
While Õhtuleht had already established itself as one of the leaders in the Estonian media landscape, it needed a reliable development partner to ensure its digital infrastructure could scale effectively. Their goal was to enhance their website and content management system (CMS) and develop an digital asset management solution to manage their growing digital content needs. Although there were no immediate technical issues, Õhtuleht sought a partner with the expertise to maintain and evolve their systems.
Our team provided dynamic web development solutions, focusing on scalability and performance. We revamped their website, and CMS, and developed an digital asset management solution to streamline visual content management. This allowed Õhtuleht’s editorial team to efficiently store, access, and utilize images across their platforms.
The Essence of the Project:
The project involved updating Õhtuleht’s web framework to newer major versions while handling a large codebase. This ensured that their site remained fast, secure, and capable of handling high traffic volumes. We also developed an digital asset management solution that streamlined visual content management, making it easier for the editorial team to access and utilize images across multiple platforms.
Working with one of Estonia’s most prominent media outlets was an exciting challenge for our team. The project required managing a large codebase while ensuring scalability and future-proofing the platform with updated frameworks. Moreover, we helped integrate Piano.io, a comprehensive platform designed specifically for media companies.
Piano.io enabled Õhtuleht to optimize user engagement, manage subscriptions seamlessly, and implement paywall strategies to drive revenue growth. This integration was crucial in helping Õhtuleht adapt to the rapidly changing media landscape. Our ongoing collaboration ensures their digital infrastructure continues to evolve, providing continuous support and new solutions to meet their needs.
Services provided:
- Web Development: Upgraded Õhtuleht’s web framework to ensure security, scalability, and high traffic capacity. Optimized the codebase for long-term stability.
- CMS Enhancement: Improved the content management system for more efficient updates and flexible news, multimedia, and advertising management.
- Digital Asset Management: Developed a system for storing, organizing, and retrieving visual content, streamlining editorial workflows.
- Subscription & Paywall Integration: Implemented Piano.io to enhance user engagement, manage subscriptions, and optimize paywall strategies.
- Ongoing Support: Provided continuous improvements, ensuring Õhtuleht’s digital infrastructure evolves with industry needs.
Project result:
Although specific metrics are not available, the success of this project is evident in the seamless operation of Õhtuleht’s online platform. The technical improvements we implemented have provided them with:
- Reliable web services that support their online newspaper business.
- Faster access to news, improving the overall user experience.
- Efficient content management, thanks to the newly developed digital asset management solution.
- Enhanced revenue opportunities through Piano.io’s subscription management tools and paywall solutions.
Our partnership with Õhtuleht is ongoing, as we continue to work daily on optimizing their digital infrastructure and providing innovative solutions that keep them at the forefront of Estonia’s media industry.
