Behind the scenes series – Gintarė Kijauskaitė-Mosėnė
Hi Gintare! We’d love to hear about your journey at Civitta. How has your role grown and evolved over time?
It all began with an unexpected twist! My previous company merged with Civitta and suddenly, I was part of something much bigger. Stepping in as a Senior Analyst, I quickly saw that growth wasn’t just encouraged here — it was the norm. I found myself among brilliant, driven colleagues, each a testament to how far the right mindset and support can take you.
My first year at Civitta was a real turning point, leading to a quick promotion to Project Manager. As I took on more responsibilities and mentored colleagues, I became a Team Lead. That’s when it clicked: Civitta isn’t just about career growth, it’s about helping others grow too.
Two years ago, I took another big step and became an Associate Partner, gaining a new perspective on shaping the company’s future. Each stage has pushed me to think bigger, work smarter and make a real impact.
Through it all, my focus on consumer insights has stayed strong, bringing value to both clients and the company.
Looking back on your career, is there a project that you consider a turning point in your professional path?
While I’ve worked on plenty of exciting projects, the real turning point in my career came when I started my transition toward becoming an Associate Partner. That shift wasn’t just about taking on more responsibility – it was about carving out my niche and building expertise that would help define me.
I sat down with my development advisor, pitched five ideas, and — boom! — the Employer Brand Study was born. What started as a bold idea is now the Baltics’ largest employer image study, making waves in publications, events, and conferences. But more than its growth, it showed me that people, their values and impact are the true heartbeat of every success.
Can you share with us the key findings of the study and how can they benefit companies?
The Employer Brand Study helps companies navigate the talent market by revealing how they’re perceived and what professionals value. It offers insights into talent needs, employer reputation, and competitive positioning, enabling companies to strengthen their appeal and attract top talent.
The study reveals that specialists value a company’s purpose and culture as much as benefits. Employee feedback is nearly 7x more impactful than company-led messaging — proving that voices matter more than budgets. Companies that act on these insights attract top talent, unlocking endless possibilities.
What are your predictions for the future of consumer neuroscience in shaping business strategies?
I’m excited about the future of neuroscience tech and how it could revolutionize the way we understand the consumer mind. I predict we’ll see neuroscience tools, like brainwave monitoring and emotional mapping, becoming more user-friendly and affordable. This will allow businesses of all sizes to gain deeper insights into how people think, feel and make decisions.
But let’s be clear: no technology can replace human insight. AI and neuroscience analyze data at scale, but they lack the empathy and context of human expertise. True consumer understanding comes from interpreting the “why” behind the numbers. In the future, AI and neuroscience will enhance our ability to decode behavior, while human researchers focus on deeper insights — creating strategies that are not just data-driven, but truly human-centered.
What’s your professional philosophy, and how has it shaped your career?
“Let curiosity drive you – it’s the key to understanding, growth and fulfillment.”
For me, curiosity is the cornerstone of my professional philosophy. I’m constantly drawn to understanding how things work, why people behave the way they do, and how all things connect. This has been the cornerstone of my career, fueling my desire to dig deeper, ask questions and never settle for surface-level answers.
Whether it’s uncovering insights into a complex project, exploring new trends, or researching consumer behaviour, curiosity keeps me engaged and motivated. It transforms challenges into puzzles to solve and turns uncertainty into opportunity. That’s why Civitta’s culture of challenge, exploration and impact resonates so deeply with me.
Share with us something about yourself that your colleagues might not know.
Let’s keep it fun: I might know a spell or two. That’s all I’m saying.
Use your imagination, and don’t be surprised if a little magic happens around here…
What advice would you give to someone joining Civitta?
What mindset or qualities matter most?
The most important quality, in my opinion, is having a growth mindset. Civitta isn’t for anyone looking for a repetitive 9-to-5 grind – it’s the exact opposite – dynamic, fast-paced and packed with opportunities to learn and grow.
Here, you need to be ready to embrace challenges, think on your feet, and adapt to whatever comes your way. Collaboration, curiosity, and adaptability are the lifeblood of Civitta’s culture and the key to personal and professional growth. If you’re an explorer at heart, Civitta is your next adventure!