The Background:
Syngenta, a prominent name in agricultural technology, specializes in crop protection products and seeds, helping farmers in over 100 countries achieve sustainable farming practices. To enhance customer engagement and build stronger relationships with farmers, Syngenta partnered with Civitta over a decade ago to develop Agriclub, a farmer-focused loyalty program.
Initially launched in Lithuania and later expanded to Latvia, Agriclub became one of the first loyalty platforms for farmers in the region. This innovative program was designed to strengthen farmer relationships, foster a sense of community, and provide valuable insights into customer needs and challenges.
The Essence of the Project:
Civitta partnered with Syngenta to create and maintain customized digital loyalty platforms for farmers in Lithuania and Latvia. These platforms allowed farmers to accumulate loyalty points, access seasonal prize catalogs, and participate in interactive campaigns, promoting both engagement and retention.
Key aspects included:
- Localized Digital Platforms: Tailored loyalty systems for Lithuania and Latvia to meet specific farmer needs.
- Community Engagement Features: Integrated tools for news sharing, interactive games, and seasonal campaigns to boost farmer participation.
- Regular Updates: Civitta ensured the platforms remained relevant by implementing regular updates and new features to align with seasonal farming cycles and customer feedback.
Civitta also managed program communication, logistics, and the creation of engaging campaigns, delivering a seamless and effective user experience.
Services provided:
- Customized Digital Platform Development: Built two localized systems tailored for managing loyalty points and user interactions.
- Program Management: Delivered continuous management of the loyalty program, overseeing prize logistics and regular platform updates.
- Marketing Campaign Development: Designed impactful marketing campaigns with engaging visuals, interactive tools, and memorable slogans to drive farmer participation.
- Community Engagement Solutions: Created interactive games and social campaigns to strengthen connections between Syngenta and its farmer customers.
- Continuous Enhancements: Ensured the platforms evolved with regular updates, reflecting changing market needs and seasonal priorities.
Result:
Civitta’s collaboration with Syngenta achieved notable outcomes:
- Expanding Farmer Participation: The loyalty program now includes over 1,200 active users across Lithuania and Latvia, with numbers increasing annually.
- Stronger Customer Relationships: Syngenta gained deeper insights into farmer needs and challenges, fostering long-term loyalty and trust.
- Sustained Farmer Engagement: Seasonal campaigns, interactive games, and updated prize catalogs kept farmers consistently engaged throughout the year.
- Market Innovation: Agriclub, one of the region’s first loyalty programs for farmers, positioned Syngenta as an industry leader in farmer engagement and customer loyalty.
By combining digital transformation, strategic program management, and community-focused innovation, Civitta empowered Syngenta to deepen customer loyalty, enhance engagement, and reinforce its market leadership in the agricultural industry.
