Client Overview:
Franchise Ramp is the leading marketing agency for Xponential Fitness, built by franchisees, for franchisees. The agency supports hundreds of fitness studio locations, helping them increase brand awareness and generate high-quality leads that convert into paying members.
As the number of locations grew, Franchise Ramp faced the challenge of managing digital marketing at scale while maintaining accuracy, speed, and efficiency across hundreds of local campaigns.
Challenge:
Manually managing digital ad campaigns for hundreds of gym studios was a major operational hurdle. Each studio demanded customized advertising, continuous performance monitoring, and thorough reporting, all of which required extensive manual input. These repetitive and time-consuming processes hindered optimization efforts and prevented the team from concentrating on strategic growth initiatives.
Franchise Ramp needed a solution that could centralize ad management, automate reporting, and accelerate lead engagement, while reducing errors and improving the team’s capacity to scale campaigns across hundreds of franchise locations.
Our Approach:
HackTech’s technology and digital solutions team (part of Civitta group since September) partnered with Franchise Ramp to design an internal automation platform tailored to the agency’s ecosystem. The solution integrated multiple workstreams, focusing on automation, AI-driven insights, and workflow efficiency.
Next, AI-powered reporting was introduced using GPT-5, generating detailed campaign performance summaries automatically. This drastically reduced manual reporting time and provided actionable insights for franchisees to make timely marketing decisions.
The first component involved automated ad management through direct integration with Facebook’s Marketing API. This enabled centralized creation, tracking, and real-time optimization of campaigns across all locations, eliminating repetitive manual tasks.
Data centralization was achieved through Airtable API integration, consolidating campaign and lead data into a structured, accessible system. The platform also automated lead engagement workflows, shortening response times and increasing the likelihood of converting prospects into paying members.
Throughout the project, the team worked closely with Franchise Ramp’s marketing team to ensure that automation did not compromise control or visibility, while allowing the team to focus on strategy and growth rather than operational overhead.
Services provided:
- Internal platform for automated ad management and reporting
- AI-powered performance reporting
- Data centralization and workflow automation
- Lead engagement automation and conversion support
Results & Impact:
The internal automation platform delivered measurable efficiency, performance, and engagement gains. The solution reduced hours of manual work, enabling the team to redirect efforts toward strategy and scaling initiatives. Lead response times improved significantly, resulting in higher engagement and an increased conversion rate for franchise locations.
In addition, the platform improved reporting accuracy and transparency, strengthened collaboration between marketing and sales teams, and enhanced the agency’s capacity to scale campaigns across hundreds of accounts with minimal manual effort. Overall, the project empowered Franchise Ramp to streamline digital marketing at scale, improve operational efficiency, and drive measurable business impact for Xponential Fitness franchisees, solidifying its position as the leading marketing partner in the sector.
Key Takeaways:
- Intelligent automation can transform large-scale digital operations, freeing teams to focus on growth rather than maintenance.
- AI-driven analytics enable faster, more confident marketing decisions.
- The project showcases Civitta’s ability to blend technology, AI, and process optimization to deliver measurable impact for multi-location organizations.
The project was led by:
- Hayk Shirinyan
Mid Product Manager, Armenia
