Sveadiesel – guiding a Swedish industry leader in European growth through market focus and GTM strategy
Client
Sveadiesel
Client overview:
Sveadiesel is a leading Swedish supplier of technical solutions for the industrial, defence, and marine domains for several decades.
Sveadiesel´s growth agenda focused on CEE and Nordic markets, centered on Sveadiesel’s own produced industrial vibrators and turbo pre-cleaners from an OEM market angle for inter alia gravel and concrete trucks, forestry and wood chipping machinery, and excavators used in environments exposed to a lot of dust and dirt particles.
Challenge:
The Civitta team collaborated closely with the Swedish company-level management team to provide an updated overview and comprehension of the OEM market, exploring its structure, key trends, and growth potential. We also provided tailored go-to-market strategies for selected European countries, helping the company unlock new opportunities and accelerate its expansion.
These interviews helped gauge market potential, map the competitive landscape, and support the development of the Go-to-market recommendations.
The project strongly emphasized first-hand insights gathered directly from various market stakeholders throughout the OEM value chain, through interviews and internal company data points and materials, given the niche nature of the industry and the scarcity of reliable “hard” data.
To strengthen and validate the interview findings, they were cross-checked against financial databases, commercial registries and deck top resources, to paint as holistic a market picture as possible.
Our Approach:
First Phase:
The project was carried out in two phases:
OEM Market Assessment Overview
This phase focused on offering Sveadiesel a general OEM market assessment overview, by:
- Conducted a comprehensive analysis across 6 European markets.
- Segmented f customer groups and identified regulatory standards.
- Mapped key industry trends and competitors.
- Delivered recommendations on the most attractive markets and OEM segments to target.
The gathered and analyzed data points provided the grounds for the recommendations pertaining to identifying which OEM segments and which European markets out of six investigated presented the most attractive opportunities to investigate in the next project phase.
Second Phase:
Deep Dives
- Conducted focused analysis of 2 high-potential markets identified in Phase I.
- Mapped customer needs and purchasing behaviours.
- Performed in-depth competition analysis.
- Developed actionable go-to-market recommendations:
∘ Ideal customer profiles.
∘ Tailored value proposition guidelines.
∘ Market-specific engagement strategies.
Services provided:
- Market intelligence collection and strategic market examination of six European markets
- Qualitative and quantitative market and segment examination
- Internal company data analysis and segmentation
- Competitive landscape benchmarking
- Customer mapping and examination
- Development of market prioritization advice
- Operational Go-to-market recommendations
Results & Impact:
The company now has a clear roadmap to lead its expansion in the most promising European markets. Civitta provided Sveadiesel with market and segment prioritization based on a comprehensive combination of qualitative and quantitative insights.
These insights were translated into operational Go-to-market recommendations, which Sveadiesel has used to propel its growth in selected European markets and segments.
Testimonials:
“Civitta worked swiftly and delivered with high quality, supported by their strong local presence in the selected markets. The project was clearly structured and reported throughout, allowing us to steer the process along the way. The final report and presentation provided us with a solid foundation to shape our international expansion in the identified countries.”
Peter Holm
CEO, Sveadiesel AB.
”For Civitta, the project was an opportunity to provide actionable go-to-market guidance to Sveadiesel to spearhead growth in validated markets and segments with the greatest potential for success”
Emanuel Skog
Manager, Civitta Sweden.
