Client Overview:
Temet, a global provider of protective construction solutions, gained interest in the Polish market in early 2024 due to increases in defense-related spend and hypothesis on development of favorable regulation. Recognizing Poland’s increasing focus on civil protection and defense infrastructure, the company aimed to evaluate the market.
It sought to determine whether these developments presented viable business opportunities. The goal was also to understand how best to capture this potential effectively. To support this, Temet partnered with Civitta, leveraging our combined Finnish and Polish teams, to provide both local insights and strategic international growth advice.
The Challenge:
With rising defence-related spending and the potential development of favorable regulation, Temet identified Poland as a promising market for expansion in early 2024. However, the company needed to determine whether this interest translated into a sound and sustainable business opportunity.
The challenge was to assess the real market potential, understand Poland’s evolving focus on civil protection and defence infrastructure, and identify the most effective way to enter the market, while aligning with Temet’s international operating model.
Our Approach:
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Developed a practical, evidence-based market entry strategy for Temet in Poland
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Assessed market potential and identified the most suitable entry model
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Prepared a clear operational roadmap to establish a local presence while ensuring full alignment with Temet’s international structure
Services Provided:
Civitta delivered a comprehensive advisory project covering both market and organizational dimensions. Key activities included:
- Regulatory and policy analysis of the Polish air-raid shelter market, including in-depth review of the emerging Civil Protection Act and its potential business implications for Temet.
- Market sizing and financial modeling, resulting in a scenario-based estimation of market potential under optimistic, base, and pessimistic assumptions.
- Competitive and partner landscape mapping, with a detailed review of active players across the civil protection and shelter value chain and identification of potential collaboration or acquisition targets.
- Evaluation of market entry options, comparing direct export, reseller expansion, greenfield investment, joint venture, and acquisition scenarios in terms of costs, benefits, and risks.
- Recommendation of the optimal entry model – a hybrid approach combining cooperation with local partners and establishment of a Polish legal entity to ensure cultural and operational fit.
- Development of an operating model and traction plan, defining organizational structure, process ownership between Finland and Poland, success gates, KPIs, and a detailed 12-month activity roadmap.
- Three-year financial plan, including monthly cost breakdowns and investment outlook across three market development scenarios.
Results & Impact:
The project provided Temet with a clear, actionable roadmap for entering and scaling in the Polish market. The company gained a deep understanding of regulatory dynamics, market potential, and key local players, as well as a structured plan to build visibility and operational readiness.
With Civitta’s guidance, Temet now has a defined operating model, measurable milestones, and a financial foundation to guide its strategic decisions and monitor progress during its expansion in Poland.
Key Takeaways:
- The project shows how regulatory insight and market sizing are critical for successful entry into defense and civil protection markets.
- By combining local expertise with international growth advisory, Civitta enabled a clear, executable market entry and operating model for Poland.
- The hybrid entry approach balanced speed, control, and local fit, while the financial and KPI framework ensured measurable execution.
- The methodology is directly applicable to other highly regulated industries such as energy, infrastructure, security, and industrial manufacturing.
