RESEARCH

Market research is a vital stage during any product or product portfolio development. The main goal of such projects is to collect consumer feedback about either a new product or a new product concept. To have complex product evaluation, we usually use non-users as a subgroup – this leads us to a better understanding of the potential weaknesses of the evaluated product. As a result of a research study, companies can understand their strengths and weaknesses in terms of portfolio, improve their offer matching it better with needs and expectations, define directions for future product development, benchmark their portfolio with key competitors or define product portfolio to enter new market or segment.

Usage and attitude studies are used to gather consumers’ and business clients’ feedback regarding experience with particular brands, products, and services. Within a typical attitude market research project, we follow framework defining time, frequency, reasons for usage completing it with purchasing, attitudes towards product or service and brand. Usually, this kind of research requires the use of both qualitative and quantitative methods. As a result of a research study, companies can understand their current and potential clients, key market segments and their needs towards particular product category, benchmark customers (users) experience across co-used brands.

We use both qualitative and quantitative methods of research to help public organizations analyze and describe examples of the world's best practices, measure social change and impact, develop projection tools, run experiments and cost-benefit analysis.

We conduct evaluations of public policy reforms and interventions, including EU Cohesion policy operational programs and projects, and regulatory impact assessments of new government regulations before their introduction. We also help to evaluate the impact of already implemented action plans, reforms or other major changes in different level of society, system or organization. As a result of the evaluation project we provide clear, applicable and targeted recommendations.