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Research

We specialize in providing organizations with customized strategic insights, blending qualitative and quantitative research for optimized growth. Whether you’re a for-profit, non-profit, or an NGO, we’re your trusted source for intelligence that fuels success. From brand development, go-to-market strategies, to product launches, our tailored research and consulting services are here to accompany your organization’s next market expansion.

Research:

Brand analytics & customer intelligence
Market & consumer insights
Product, pricing & communication testing
Organization & employee studies
Social research & public affairs
Data-driven support

Brand analytics & customer intelligence

Assessment of brand health and equity
Brand image and positioning analysis
Setting up and optimizing brand performance trackers
Analyzing customer segments and calculating Customer Lifetime Value (CLV)
Mapping customer journeys, evaluating experiences, defining KPIs
Brand loyalty and satisfaction analysis, optimization of loyalty programs

Market & consumer insights

Competitive landscape analysis
In-depth exploration of consumer trends, attitudes, needs and behaviors
Creation of buyer and consumer journey maps
Profiling target audiences through segmentation

Product, pricing & communication testing

Product, pricing & communication testing
Assessment of price elasticity and optimization of offers
Optimizing product portfolios
Conducting UX/UI research
Testing creative elements, advertisements and messaging
Assessment of marketing campaign effectiveness

Organization & employee studies

Corporate reputation diagnostics
Research into employee engagement and satisfaction
Analyzing employer brand perception
Conducting stakeholder research
Employer brand study

Social research & public affairs

Conducting public opinion research
Providing data-driven insights for public policies
Conducting social and cultural research
Performing research in public affairs and politics

Data-driven support

Application of advanced statistical and quantitative methods for deeper insights
Gathering and linking extensive datasets
Development of customized dashboards and KPI reports
Auditing data quality