After achieving a strong position in the domestic market, a start-up operating in the food-service industry was interested in identifying and capitalizing development opportunities in the Baltic region.
CIVITTA experts analyzed the attractiveness of selected locations for the client to take the best international expansion strategic decisions.
A dynamically growing local start-up from the food-tech industry needed the support of an experienced consulting company for developing an international expansion strategy.
The project conducted by CIVITTA required collecting and analyzing data to find answers to several vital questions:
It was crucial for the client to obtain expert recommendations regarding business growth opportunities in the international arena and practical support for this process.
To meet the client’s needs, CIVITTA experts conducted a comprehensive market analysis consisting of two key stages:
1. The first stage was the macro analysis of over a dozen locations potentially interesting for the client. Its purpose was to understand the general market situation in the researched locations and to determine the level of their attractiveness from the demand and supply point of view. The analysis focused on the identification of growth opportunities in the main cities of the Baltic Sea region. This stage also included – as reference points – locations where the customer is already present. As a result, the three most attractive geographic areas were identified and analyzed in detail during the second stage.
2. In the second stage, the locations identified earlier as having the most significant potential were in-depth analyzed with a focus on critical issues:
As part of the project, a few complementary sources were used to provide the client with the most comprehensive knowledge of the markets studied:
As a result of the project, the client received a comprehensive report summarising the data and conclusions from the two stages of the market analysis. CIVITTA analysts and consultants presented a number of practical recommendations regarding possible expansion strategies, together with an indication of their advantages and risks. The information provided was important support while making strategic business decisions on the client's side.
After finishing the project, CIVITTA experts supported the company during the next steps, including organizing and participating in meetings with potential local partners.
The success of international expansion may be achieved when the strategic decisions are based on facts and data, not feelings. CIVITTA understands how important this process is. We support clients with: