Our client is a global pharmaceutical leader dedicated to improving the lives of diabetes patients by introducing innovative products to help them manage the disease.
Understanding the patient’s journey, thoughts, fears, problems, and questions was crucial to developing new solutions to their needs. The client needed research to do that and asked for our help.
We started our research by focusing on five main points:
Given the sensitivity of the matter and the high level of detail in this study, we engaged diabetes patients in 1:1 discussions. Our approach was rooted in empathy, seeking to understand the emotional and practical aspects of living with diabetes.
To reveal their different stories, experiences and needs, we differentiated the TA by their diabetes type, treatment method, and illness duration.
In the end, our study uncovered profound insights into the diabetes patients’ experience, habits, satisfaction with available treatments, and journey from the disease diagnosis to management.
Armed with the results of the research, our client was able to effectively lead discussions with doctors and the wider public to protect patients from ignorance, lack of knowledge, misuse of drugs and negative consequences.
Collected information also empowered other patient-centric initiatives, including tailored educational resources to improve patient’s quality of life.