Anticimex – leading its European growth via market selection and M&A
Client
AnticimexClient overview:
Anticimex is a modern pest control company operating in more than 20 global markets. Through prevention, new technology, and sustainable solutions, it addresses international demands for healthy environments for individuals and businesses.
Anticimex was considering further expansion in Europe. The Civitta team was invited to work closely with the M&A and business development teams to identify and validate potential markets for further expansion, as well as to identify, analyze, and prioritize potential acquisition targets for Anticimex.
Our approach:
The objective was to provide Anticimex with expansion decision-making guidance across 9 European markets, underpinned by qualitative and quantitative data, to deliver a robust overview and analysis of the markets in scope.
The project was divided into two mutually interconnected modules: Market Fundamentals Analysis module and Acquisition Targets module.
First module:
The Market Fundamentals Analysis
This module focused on the overall potential attractiveness of each market by analyzing, among other factors, variables such as:
- Regulatory landscape
- Market characteristics
- Future trends
- Procurement practices
Second module:
The Acquisition Targets
This module concentrated on identifying, analyzing, and prioritizing potential acquisition targets in order to determine their potential fit within Anticimex’s established framework, by evaluating them through several analytical lenses:
- Strategic
- Financial
- Governance
Services provided:
- Market intelligence collection and strategic market analysis of nine markets
- Qualitative and quantitative market and segment sizing
- Competitive landscape benchmarking
- Regulatory mapping and examination
- Development of market prioritization recommendations
- Identification, strategic fit analysis, and prioritization of M&A targets
Results & Impact:
Anticimex was provided with clear and holistic decision-making recommendations regarding its expansion in Europe.
Three markets were prioritized, and carefully vetted M&A targets were identified in each investigated geography.
Testimonials:
“Through this project, Civitta provided us with a very good basis for decision-making on how to evaluate each potential market for further geographical expansion. We also gained a clear understanding of the potential acquisition candidates and a prioritization of them based on the profile we were looking for.”
Anders Lönnebo,
President Nordics & UK, Anticimex International.
“For us, it was an opportunity to be part of a project that provided a lodestar for Anticimex´s further European growth roadmap while contributing to healthier environments for individuals and businesses.”
Emanuel Skog
Manager, Civitta Sweden.
