The background:
Dantų Harmonija is a family-founded dental clinic based in Vilnius, Lithuania. It offers various services, from dental implants to cosmetic needs, and even has an in-house laboratory. The company’s growth has led to a decision to redesign its website, which would be orientated to a bigger audience circle.
They approached us to fix key issues: ensuring a better user experience, making a massive library of information more accessible, and creating more intuitive paths to various services.
The essence of the project:
From the initial meeting with the client, it became clear that at the core of this project was not the clinic but the founder’s family. Their primary purpose was to help others with their dental problems and recreate their natural smiles. This “smile” element became the focus of the new design and is used in all external communication. Additionally, main banner photos featuring founders’ family members were used to illustrate different audience segments and the main slogan of the clinic: “From our family to yours”.
We developed a detailed strategic plan for the website to make our vision a reality. We made sure that everyone on the team, including the UX designer, UI designer, copywriter, developer, manager, and photographer, was on the same page and working towards the same goals.
In the web design project, our primary goal was to create an uncluttered user experience that is engaging and has clear paths to the clinic’s services, information about its doctors, and a contact form for conversions. To achieve this, we divided the purpose of the website into two main goals: first, to provide a massive library of information in a search-friendly and easy-to-browse format, and second, to showcase our client’s team’s expertise and services in a way that persuades users to convert without being too pushy.
The website had to represent our clients as they truly are – “friends” who help guide each patient through the journey of achieving a healthy smile in a gentle and supportive manner.
Services provided:
- Research and website architecture: We analysed Dantų Harmonija services, doctor’s profiles, competitors, different patient types, and a vast amount of additional knowledge and experience banked from the client.
- High-fidelity prototype: Our goal was to simplify a vast library of information and create three main sections, focusing on services, a doctor’s page and a section with different articles, success stories and videos.
- Design concept: We created a one-of-a-kind design concept, which was a huge leap from the previous dental clinic’s website design: it’s fresh, sleek, and clean, with a touch of calmness and creativity.
- Copywriting: We created a new tone of voice for the brand. It is used on the website and social media.
- WordPress CMS solution: We implemented a fully responsive solution backed by WordPress CMS, which is super easy to administer.
- Massive photo session: It included team members, interior, exterior, requisites, and founders’ family members, who became the prominent faces of the new rebrand.
Project result:
At first, we believed that this project’s only goal would be to develop the new website. However, the client was so impressed with the new style and concept that they incorporated it into all their communication. Consequently, our design became a distinct brand asset.
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