Having the right talent onboard is a critical strategic asset for any company’s reputation, business performance, and growth. Realizing this, many companies started investing in employer brand research to understand their standing in the job market, identify areas for improvement, and strategize ways to become an employer of choice.
However, traditional employer brand surveys often fail to provide a clear picture due to inherent limitations. They typically rely on generic audience analysis rather than targeted, albeit more costly, groups of respondents.
The pre-selected competitor lists do not always accurately reflect the real options considered by talent, and the attributes assessed might not match what employees truly value. Additionally, some question formats can even lead to biased data rather than provide genuine insights.
To make high-quality research more accessible, we rolled up our sleeves and developed the Employer Brand Study.
Celebrating a year since its launch, the Employer Brand Study has been making waves through client meetings, publications, expert interviews, and conferences in Lithuania. We’re thrilled to have gained trust and compliments from our first clients, such as Vinted, Swedbank, Ignitis, Telia, Wargaming, Girteka, and Omnisend.
As the project grows, we’re excited to announce our upcoming expansion into Latvia and Estonia. We are proud to share that SEB Bank has joined our clientele, entrusting us as their primary employer brand insights provider across the Baltic states.
Oh, and a cherry on top. To keep things simple, we’ve crafted a single-employer attraction index. Well, to index who is the real talent magnet and who is not.
