Gintarinė Vaistinė is one of the largest pharmacy chains in Lithuania. Although they have effectively spread their brand message “We love taking care of you” through traditional media channels, the situation on social media was quite different. Frankly, their SM was in disarray, with content quality significantly lacking behind. And although they owned a platform in all channels, most weren’t a true two-way street for communications.
Unfortunately, that was just a fraction of the problem. The Brand was getting old, younger women were becoming less and less likely to choose Gintarinė over competition.
Our research and strategic changes in content and advertising have significantly impacted the growth of all three social media channels.
Over the course of three years of our successful partnership, Gintarinė Vaistinė’s follower count on Instagram increased by 369 %, on LinkedIn by 104 % times, and on Facebook by 11 %.