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Research

We specialize in providing organizations with customized strategic insights, blending qualitative and quantitative research for optimized growth. Whether you’re a for-profit, non-profit, or an NGO, we’re your trusted source for intelligence that fuels success. From brand development, go-to-market strategies, to product launches, our tailored research and consulting services are here to accompany your organization’s next market expansion.

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Brand analytics & customer intelligence

  • Assessment of brand health and equity
  • Brand image and positioning analysis
  • Setting up and optimizing brand performance trackers
  • Analyzing customer segments and calculating Customer Lifetime Value (CLV)
  • Mapping customer journeys, evaluating experiences, defining KPIs
  • Brand loyalty and satisfaction analysis, optimization of loyalty programs

Market & consumer insights

  • Competitive landscape analysis
  • In-depth exploration of consumer trends, attitudes, needs and behaviors
  • Creation of buyer and consumer journey maps
  • Profiling target audiences through segmentation

Product, pricing & communication testing

  • Product, pricing & communication testing
  • Assessment of price elasticity and optimization of offers
  • Optimizing product portfolios
  • Conducting UX/UI research
  • Testing creative elements, advertisements and messaging
  • Assessment of marketing campaign effectiveness

Organization & employee studies

  • Corporate reputation diagnostics
  • Research into employee engagement and satisfaction
  • Analyzing employer brand perception
  • Conducting stakeholder research
  • Employer brand study

Social research & public affairs

  • Conducting public opinion research
  • Providing data-driven insights for public policies
  • Conducting social and cultural research
  • Performing research in public affairs and politics

Data-driven support

  • Application of advanced statistical and quantitative methods for deeper insights
  • Gathering and linking extensive datasets
  • Development of customized dashboards and KPI reports
  • Auditing data quality

Team members

Anna Brziakova
Managing Partner of Funding, Slovakia
Eglė Juodsnukytė
Senior Partner, Advisory Board Member, Lithuania
Jolita Gulbinė
Partner, Lithuania
Rokas Šalaševičius
Partner, Lithuania
Rūta Gaudiešienė
Expert Partner, Lithuania
Tuomas Virtanen
Managing Partner of Strategy & Growth, Finland
Dmytro Lyvch
Managing Partner of Ukraine Business Unit, Ukraine
Ervinas Škikūnas
Partner, Lithuania
Hovhannes Atabekyan
Partner, Armenia
Justė Pačkauskaitė
Managing Partner of EU Business Unit, Lithuania
Sevak Hovhannisyan
Managing Partner of International Business Unit, Armenia
Stela Corobceanu
Partner, Moldova
Jan Vozáb
Expert Partner, Czechia
Gintarė Kijauskaitė-Mosėnė
Associate Partner, Lithuania
Anton Gomelkov
Associate Partner, Poland
Armen Alaverdyan
Associate Partner, Armenia
Vladislav Shumsky
Associate Partner, Poland
Wojciech Kwiatkowski
Associate Partner, Poland
Ermal Lubishtani
Associate Partner, Kosovo
Saidkamolkhon Burkhanov
Associate Partner, Regional Director of Central Asia, Uzbekistan
Helen Biin
Associate Partner, Estonia
Aliona Ursoi
Associate Partner, Moldova
Ivanna Didur
Associate Partner, Ukraine
Marcell Németh
Associate Partner, Hungary
Ben Nussbaumer
Associate Partner, United States of America
Philipp Bikanau
Associate Partner, Poland
Vadym Fedchyshyn
Delivery Associate Partner, Ukraine
Emanuel Skog
Manager, Sweden
Doina Vrabie
Manager, Moldova
Yaroslav Yashchenko
Manager, Ukraine
Maciej Nowak
Senior Project Coordinator, Poland

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