Securing €35M for Infobip: Croatia’s entry into EU cloud infrastructure

Infobip is a global AI-first cloud communications platform and one of Croatia’s most internationally recognised technology companies, operating across 190+ countries. The company builds cloud infrastructure that powers communication services for businesses worldwide.

Joining IPCEI CIS, the EU’s flagship initiative for next-generation cloud infrastructure, required navigating a complex regulatory process: structuring a credible investment case, preparing a proposal under indirect beneficiary rules, and adapting all documentation to the EU R&D&I State Aid Framework.

PJR, since 2026 is part of Civitta Group, joined the project in 2022 and supported Infobip across the full engagement:

• Structuring the investment study to meet IPCEI CIS requirements
• Preparing and submitting the project proposal under indirect beneficiary rules
• Adapting the full documentation package to the EU R&D&I State Aid Framework
• Continuing as implementation advisor post-approval: project management, monitoring, and reporting

In February 2025, the project launched at Infobip’s Zagreb campus, attended by Croatia’s Prime Minister, three government ministers, and the European Commission’s representative in Croatia.

• Total project value exceeds €80 million
• €35 million in approved state aid from Croatia
• Collaboration with Deutsche Telekom, University of Twente, University of Göttingen, TU Graz, and Croatian academic institutions

1. Long-term involvement from initial proposal through implementation was key to delivering this result.
2. The approach is applicable to any technology company seeking EU funding under IPCEI or State Aid R&D&I frameworks.